Five days of taste, creativity, and local and international partnerships

A world devoted to chocolate — knowledge and delight together, with a full programme of specialist events.
An interactive cultural experience telling the story of Saudi coffee in full — from the first sip to the moment of competition.
A friendly competition where baristas create their finest latte art with steamed milk.
Speakers from the region and beyond on where the industry is heading.
Intensive, certified courses for professionals and enthusiasts alike.
Coffee… as you’ve never understood it before, two days bringing together leading experts to explore the future of the coffee industry.
Whether you're a brand or a visitor seeking an exceptional experience, there's a place for you.
Thank you for registering. We'll email you the ticket booking link as soon as it's available — keep your registration number for reference.
Our team is carefully reviewing your details and will contact you soon to design a participation experience worthy of your brand.
The programme committee reviews all proposals and contacts selected speakers. Keep your request number for reference.