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The International Coffee & Chocolate Exhibition is one of the leading specialized platforms in the sector, bringing together brands, experts, and investors from Saudi Arabia and around the world. The previous edition welcomed more than 250,000 visitors, with the participation of 350+ local and international entities, and contributed to the conclusion of over 180 investment deals and partnerships. The exhibition also recorded sales of more than 22,350 products and achieved a digital reach exceeding 20 million views across various platforms. It also achieved a global milestone by entering the Guinness World Records for creating the world's largest chocolate cup, weighing more than 500 kg. The exhibition continues to serve as a platform that brings together business, investment, knowledge, and distinctive experiences, contributing to the growth and development of the coffee and chocolate sector.